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商品編號： UV7286 出版日期： 2016/01/14 作者姓名： Chapman Moore, Marian;Whitler, Kimberly A 商品類別： Marketing 商品規格： 13p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Marketing strategy, part of the marketing planning process, flows directly from a company''s goals and helps define how the marketing organization will help the firm achieve its objectives. Marketing strategy is guided by the goals and objectives of the organization, the business unit, or the particular product or service for which the plan is developed. The choice of which marketing strategy (or strategies) to pursue then guides the marketing mix decisions, which, taken together, become the value proposition offered to the target market segment(s). Marketing strategy involves four steps, and this note addresses the first three.
涵蓋領域：
Market positioning;Market segmentation;Marketing;Target markets
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